Get ready to shop ladies
Following its decision to stop photoshopping models and proudly show off their stretch marks, Missguided has now introduced a new range of mannequins to its London stores, reports Campaign.
Representing diverse ethnic backgrounds and featuring natural body features such as stretch marks, vitiligo, and freckles.
These mannequins are part of the retailer's #makeyourmark campaign, which launched at the end of 2017.
With an aim to encourage positive body image attitudes, this powerful move has already been applauded on social media, and we can only hope that it'll inspire other retailers to follow suit.
