Kellogg's has created a new campaign aimed at actors Colin Farrell and Barry Keoghan.
It follows comments made by Colin at the Golden Globes in which he slagged off younger actor Barry for stealing his Crunchy Nut cereal.
In his acceptance speech for Best Actor the Dublin actor turned to his co-star, who he was living with while filming The Banshees of Inisherin, and said:
'When you're sharing a house with an actor... Don't eat his crunchy nut cornflakes and leave him with no breakfast in the morning. You should never send a man to work on an empty belly.'
— Golden Globe Awards (@goldenglobes) January 11, 2023
In response, Kellogg's has placed ads at bus stops in the actors' hometowns.
They feature a bowl of Crunchy Nut, an Oscar-shaped spoon and a message wishing the pair luck at the upcoming award ceremony.
It reads "Hey Colin and Barry, here's to getting something gold and irresistible".
The pair are up for several Academy Award prizes for their work in the highly acclaimed "Banshees of Inisherin", including Best Actor and Best Supporting Actor.