The cost of a pint is to rise by 4 cent from August 14th.
It's the second time this year Diageo has increased its prices, and says it's down to rising costs.
Guinness, Carlsberg, Smithwicks, Harp, Rockshore and HopHouse 13 are all set to be a little more expensive.
I got a pint for €4.50 in Dublin last week and I'm still not sure if I imagined it pic.twitter.com/zhVV8rbQE6
— Feljin Jose (@Feljin_J) July 18, 2023
The Vintners Federation of Ireland says it'll be calling on Diageo to review its decision immediately.
John Clendennen from the VFI says, “the timing is awful. We are in the middle of peak tourist season."
He says pubs in tourist areas need a good summer to get them through the winter.
John continued, to say, "I can’t think of a more inopportune time for a supplier to even be thinking of increasing prices, let alone doing it."