The survey from Budweiser highlights a growing number of people in Ireland are adopting a “green way of living” and “green thinking” with 60% of adults saying that small, everyday changes can help people to be more sustainable.
Budweiser commissioned the research as part of a new initiative to support Ireland’s pubs by making them more sustainable.
The brand will install solar panels in 100 pubs across the country as part of efforts to help Irish pubs in switching to 100% renewable energy sources.
This latest initiative reflects Budweiser’s ongoing commitment to sustainability.
It follows the company’s announcement earlier this year that every bottle, can and pint of Budweiser in Ireland is brewed with 100% renewable electricity.
As the country looks forward to the prospect of further easing of Covid-19 restrictions during the autumn, the survey also showed that meeting up with friends and enjoying the craic and energy of the local pub are among the top three things that people are looking forward to.
This is good news for Ireland’s pubs which have been closed for much of the past 18 months.
To celebrate their reopening and the launch of the initiative, a striking mural was unveiled today at Dublin pub Opium, the very first pub to have solar panels installed as part of the campaign.
Created by renowned graffiti artist Shane Ha, it embodies the energy, connection, and social solidarity of Ireland’s unique pub culture.
The findings also noted that almost 45% of respondents felt that seeing the direct impact of climate change has motivated them to become more environmentally conscious.
When asked what the barriers are to being more environmentally friendly, almost 50% cited lack of access to more sustainable options.
Also supporting the ethos of the initiative, Paul Galvin, fashion designer and former All-Ireland winning Kerry GAA player who has a strong interest in and passion for sustainability shares his personal tips to help people make simple, everyday, more sustainable choices:
Never leave the lights on at home unnecessarily, I am very conscious of this and have been known to flick off the lights in a friend’s house.
I’ve known my cobbler for nearly 20 years.
I repair my shoes all the time.
Consider all the products you use in general, for example Hurley sticks are now being made from bamboo – which is great!
When it comes to fashion, the quality of fabrics is essential.
For me, it is important to ensure a meaningful design process that creates garments that are keepsakes.
This is a form of sustainability to me.
Paul Galvin commented:
“It is important for everyone to become more environmentally aware.
If we all take small steps to make more sustainable choices, the collective impact will be hugely positive for the environment and communities.
It’s really inspiring to see how the brand has cleverly collaborated with artist Shane Ha to bring the message of the campaign to life in such an impactful and creative way.
I am delighted to support Budweiser’s latest initiative to highlight the importance of sustainability while celebrating the unique social connectivity and importance of the Irish Pub.”
Jessie Landers, Budweiser Marketing Manager, commented:
People want to do more to protect the environment, but often as individuals we can feel overwhelmed.
The past 18 months have been tough on both the Irish pubs and the locals that love them.
As the world’s biggest brewer, we have both the ability and the duty to make a real difference.
Budweiser are on a mission to create a brighter future and by powering 100 Irish pubs with 100% renewable electricity, we aim to create beacons of sustainability in Irish communities.
This initiative celebrates the reopening of Irish pubs and the joy of people reconnecting again.
Other research findings included:
Almost 9 in 10 (88%) adults claim to have felt some form of guilt for not acting in a more sustainable way.
On average, people do something which makes them feel guilty for not doing enough for the environment three times a week.
4 out of every 10 people surveyed highlighted their plans to switch to an electric car.
36% said they intended to purchase more sustainably sourced products.
3 out of every 10 will not use their car for shorter distances and walk more.
Only one in ten people have considered how sustainable a pint is in their local.
Click the . Click or tap if you trust this link." href="https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fapp%3Ddesktop%26v%3D_K5zyYvKMro%26feature%3Dyoutu.be&data=04%7C01%7Crebecca.lenihan%40spinsouthwest.com%7C5a22c649a4af4368cfd008d972b92db5%7C0e79f3f34eeb48ed815e2876c379e863%7C0%7C0%7C637666963048510855%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000&sdata=iGcA51yucY1nzKqo84VqwznGUa86SeUy0Ry4Wb5Kvvw%3D&reserved=0" target="_blank" rel="noopener noreferrer" data-auth="Verified" data-linkindex="1">link to view a short film detailing the campaign and for more information about Budweiser, part of Bulmer’s Ireland, visit budweiser.ie.
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