As the number one non-alcoholic beer on the market, Heineken® 0.0 is challenging conventions around beer moments and alcohol moderation when it comes to how we socialise in Ireland.
Those moments you thought you couldn’t have a beer, now you can. As part of the ‘Now You Can campaign’, Heineken® 0.0 today launched the One for the Road bar, popping up in breathtaking locations across Ireland.
Research shows that 60% of people plan to maintain a more balanced lifestyle as society re-opens, with 66% of people claiming that health and fitness goals are more important to them now than ever before.
This shift in attitudes surrounding lifestyle choices and alcohol consumption has led people to look for alcohol-free alternatives, with findings reporting that 75% of people feel more comfortable ordering alcohol- free options now than in previous years.
As the front runner on the market, Heineken® 0.0 offers the perfect alcohol-free alternative - guilt-free refreshment, only 69 calories per bottle and made from all natural ingredients.
The One for the Road bar, as part of the ‘Now You Can’ campaign offers those lucky enough to stumble across it a truly memorable and meaningful pint, without compromising on taste.
Hikers, walkers, swimmers and bikers passing by will be invited to sit back, enjoy a free, freshly poured pint in a comfy beer garden, in one of the most picturesque spots in Ireland.
These top secret locations will be kept a mystery, offering those who find them a very special surprise.
TV Broadcaster, Performance Coach and Heineken® 0.0 Brand Ambassador, Anna Geary launched the ‘One for the Road’ bar today at a beautiful hillwalking location in Wicklow.
Anna said:
"Coming from a sporting background, living a healthy and active lifestyle has always been a priority for me.
I’m also an extremely social person, so I hate the idea of missing out on good times with friends in order to prioritise my sports and performance goals.
Heineken® 0.0 gives me the freedom to go out socialising with friends and enjoy a few beers in the lead up to sports events, without worrying that I am compromising my fitness.
I love the idea that with Heineken® 0.0 I can enjoy a beer anywhere, at any time.”
Speaking about the campaign, Anna Walsh, Brand Manager for Heineken® 0.0% added:
“We’re truly excited to unveil the Heineken® 0.0 ‘One for the Road’ bar, popping up in the most beautiful spots across Ireland.
At Heineken® 0.0 gone are the days that ‘not drinking’ was viewed as boring and unsociable and we’re not surprised that Irish people are looking to maintain a more balanced lifestyle as society re-opens.
This bar is another step in the right direction to challenge the status quo.
If you’re lucky enough to stumble upon the bar while out and about, drop by and enjoy a freshly poured, complimentary pint of Heineken® 0.0 in the most stunning surroundings.”
Keep your eyes peeled for the One for Road bar popping up on Instagram @HeinekenIreland
Heineken® 0.0 is a non-alcoholic lager brewed with a unique recipe that guarantees a distinct balanced taste.
Get your hands on an ice-cold refreshing pint at your local pub.
Also available in off-licenses and supermarkets.
