WATCH: SuperValu Release Emoti...

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WATCH: SuperValu Release Emotional 2020 Christmas Ad


12:03 12 Nov 2020

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SuperValu release their 2020 Christmas ad

SuperValu have just released their 2020 Christmas ad and it's adorable.

We're not crying, you are!

WATCH: The SuperValu Christmas ad hit us right in the feels this year |

The advert taps into the mindsets of households right around the country.

It tells the story of a young child looking for some reassurance this Christmas.

The story may be all too familiar for many families over the next six weeks.

WATCH: Supervalu releases new Christmas ad and we're SOBBING - Dublin's FM104

It inspires a sense of hope and belief that this festive season we may be together again.

SuperValu Interim Marketing Director, Des O’Mahony said:

'This has been a year like no other, we have all lived with uncertainty over the past few months but now we must try and remain upbeat and focus on the good times ahead.'

SuperValu Release Christmas Advert And It Is Simply Magical

'In developing this new TV advert, we took inspiration from letters from our own customers about the importance of Christmas this year.'

'And while the festive season might be a little different, at SuperValu we know that the real magic of Christmas is being together and family is what makes it special.'

'This advert captures the very real sentiment of the importance of family this Christmas.'

SuperValu Christmas advert with 2020 twist draws warm reception -

The advert

The advert opens with a young boy named Conor decorating his Christmas tree.

In the background, a Covid-19 announcement plays out.

WATCH: Supervalu's Christmas ad will make you cry |

Conor asks his mother, "Is he still coming this year?"

As she adds a decoration to the tree, she assures her son, "Of course he is."

The child looks for reassurance from his dad, who insists, "He's coming."

WATCH: Supervalu releases new Christmas ad and we're SOBBING - Dublin's FM104

He starts to write a letter, promising to be, 'extra good and nice,' for Christmas.

The little boy is shown washing his hands thoroughly and helping his mam bring in the shopping.

At the end of the ad, we discover the person Conor has been talking about this whole time is his grandad.

SuperValu's Christmas ad with a 2020 twist draws warm reception

The boy runs down the stairs just as his grandad arrives at the front door.

"Grandad! I knew you'd come!" Conor announces.

Watch the full advert below:

Meanwhile, Coca-Cola also released their Christmas ad this week from Hollywood filmmaker Taika Waititi.

Watch it here.

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