Male Makeup Brand 'War Paint'...

Lifestyle

Male Makeup Brand 'War Paint' Launches In Ireland

Tara Walsh
Tara Walsh

12:10 11 Aug 2020


Share this article


War Paint

The male makeup brand War Paint has launched in Ireland.

It's vegan and cruelty free, and it's stocking exclusively online in Arnotts and Brown Thomas.

War Paint hopes to break the stigma that makeup is solely for women.

Their mission is to make it the accepted norm that men wear makeup.

This will hopefully give men the ability to feel confident in their own skin.

War Paint have stock a wide range of tinted moisturisers, foundations, bronzers and make up tools for all skin types.

Each product is designed with male skin types in mind and easy to follow instructions to suit all users.

 

View this post on Instagram

 

Primer is a clear, smooth liquid. To even skin surface and gives you a matte finish. #primer #makeup #formen

A post shared by WAR PAINT (@warpaintformen) on

Where the idea stemmed from

Danny Gray founded War Paint in 2018, after he was bullied as a teenager over his acne.

As a result, he started using his sister’s concealer and foundation to boost his confidence.

Speaking on the Irish launch, Gray said:

'I want to break down stereotypes in Ireland by creating a male specific brand that, in turn, makes the makeup industry gender neutral rather than a product.'

 

View this post on Instagram

 

Photo ready and a natural finish 📸 @liammcaleese 🔍 The Ultimate Set

A post shared by WAR PAINT (@warpaintformen) on

He continued, 'There is a huge audience out there of Irish men who would potentially try makeup, but would never use and definitely not purchase, a product that has been targeted at women.'

'At War Paint we just want there to be an option so men can make up their own mind if it’s for them.'

'In turn this will break down any misconceptions that surrounds men's makeup,' Gray finished.

Check out some of the products at Arnotts here, and Brown Thomas here.


Share this article


Live: Title

Description

Added to queue
Removed from queue

On Air

Share

Share

Next up in queue

Title
Description
Duration

There are currently no podcasts in the queue

Go to podcasts

On Air

Sunday Brunch with Kayte

Sunday Brunch with Kayte

11:00 AM-03:00 PM

Share

Up next

SPIN HITS WITH ANDY

SPIN HITS WITH ANDY

03:00 PM-07:00 PM

Share

Alt - Irish Alternative

Alt - Irish Alternative

07:00 PM-09:00 PM

Share

FRESH SOUNDS

FRESH SOUNDS

09:00 PM-10:00 PM

Share

SPIN XTRA

SPIN XTRA

10:00 PM-12:00 AM

Share

SPIN HITS AT NIGHT

SPIN HITS AT NIGHT

12:00 AM-07:00 AM

Share

Fully Charged With Ed & Valeri...

Fully Charged With Ed & Valerie

07:00 AM-10:00 AM

Share

SPIN Hits with Peter

SPIN Hits with Peter

10:00 AM-03:00 PM

Share

00:00:00 / 00:00:00

Share on