Eir has launched a new Irish mobile network, called GoMo.
The company's investing €150 million in upgrading all of its existing masts with the latest 4G network technology.
Eir says GoMo will have 99% population coverage and over 97% 4G coverage.
All calls, texts and data will cost €9.99 a month for life for the first 100,000 customers.
There is no long term contract - as customers sign up for a rolling 30 day plan.
Introducing GoMo, Ireland’s newest mobile network! A new world of mobile, the way it should be.
— @GoMoIreland (@gomoireland) October 15, 2019
The company gives customers the option of keeping their existing mobile number, or getting a new one which will have an 085 prefix.
However there is a one-off €10 connection charge, and a fair usage policy also applies to the unlimited data.
Customers can visit its website, fill in their details and a SIM card will be delivered by courier to any address.
Its customer support will be handled by a dedicated webchat team, based in Limerick.
While Eir Mobile will continue to operate as its own brand.
GoMo joins Three and Vodafone in the Irish mobile market.
A number of other providers - such as Lycamobile, Tesco Mobile and Virgin Mobile also use one of these main networks to provide their customers with phone service.