Champion Green supporting local businesses
Small businesses want Irish people to come to the rescue this summer by spending €20 more each week on their local main street.
Those promoting the campaign, " Champion Green", say if every Irish adult pitched in, it would add up to a cash stimulus of €875 million.
It's being backed by the Chambers Ireland, the Small Firms Association, and Retail Excellence Ireland, who say people all over the country need small firms to survive to save their livelihoods.
It begins with a simple pledge to support local; it ends with more prosperous communities for us all.
Pledge your support at https://t.co/ujZwFH6M3P
— Kilkenny Shop & Restaurant (@KilkennyShop) June 25, 2020
Kilkenny Design CEO Marian O'Gorman said spending that €20 could save businesses and local communities all over the country.
“I’ll tell you why they should do that,” she said.
“Because we are all talking about jobs; we are talking about local people in jobs and local businesses.
“So, if every Irish adult citizen spends €20 a week in the local economy for 12 weeks, that will €875m to the local economy. That will save jobs and that will save businesses.”
Stay tuned as we launch our national #ChampionGreen campaign across TV, Radio, Print & Digital to get consumers to #ShopLocal. Play your part - pledge your support for local today at https://t.co/n3bcW5UBZ4. We will be sharing more details throughout the day. pic.twitter.com/ioXr701ZYZ
— Retail Excellence (@RetailExIreland) June 25, 2020
The campaign launch featured a 20ft high butterfly mural, organisers said symbolises the ‘butterfly effect,’ where small actions lead to big impacts.