Lost a couple of followers on Insta?
Big accounts like Ariana Grand & Selena Gomez lost millions in what Instagram is calling a glitch.
Confusion swept the world as people were questioning why the sudden drop in followers happened overnight.
Instagram wrote about what people are naming the purge in a blog post;
We're taking a number of steps to limit this kind of unwelcome behaviour. Accounts we identify will receive an in-app message alerting them that we've removed the inauthentic activity given to their account from others. We will also ask them to secure their account by changing their password. Accounts that use these types of apps share their username and password, which is sometimes used to give inauthentic likes, follows and comments to others.
WHOA WHOA WHOA! I lost 4K on Instagram from the purge. Dude, this makes me so happy. I’ve honestly been hoping that Instagram does this sooner or later
— Elise Swopes (@Swopes) February 13, 2019
Oh yes the purge of IG followers was real for everyone today
— AJA (@ajaqueen) February 13, 2019
why did I just lose over half a million followers @instagram wyd sis
— James Charles (@jamescharles) February 13, 2019
— Emily Hartridge (@emilyhartridge) February 13, 2019
Very odd seeing some influencers upset over losing fake followers on Instagram. Fake followers = no engagement = lower overall engagement rate
— Brett Leppard (@Leppard) February 13, 2019