The muted lemon-gone-honey hue that’s set to steal millennial pink’s rose-tinted thunder.
Gen Z yellow isn't just yellow though - it's a kind of pastel, kind of muted, kind of faded lemon yellow colour. It's adding a pop of colour into our wardrobes this Spring.
It has been a go-to for style-savvy celebrities in the last few months, with the likes of Gigi Hadid, Blake Lively and Alexa Chung all taking a swipe at the bright bumblebee aesthetic.
Gen Z is exactly what we need this Spring.