Sabrina Carpenter turned heads during the Super Bowl with a delightfully bizarre new Pringles advert that leans fully into chaos.
The surreal commercial sees the pop star declaring she’s “so tired of boys” before quite literally creating her own — a man named Pringleleo, assembled entirely out of Pringles crisps. The unlikely couple are then shown enjoying dates, flying kites and even appearing on a kiss cam, before Pringleleo is swarmed by screaming fans outside a concert.
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A 30-second version of the advert aired during NBC’s Super Bowl broadcast on February 8, while a longer cut is available online. The ad was directed by Vania Heymann and Gal Muggia, who previously worked with Carpenter on the video for Manchild.
Speaking about the project, Carpenter said working with a man made of crisps was a first for her, praising the directors for helping bring the strange concept to life in a way that matched her sense of humour. She added that it was important the advert felt true to her personality and didn’t follow the usual rules of a big-brand commercial.
When asked if the Super Bowl appearance could one day lead to a halftime show performance, Carpenter teased that it could happen — just not yet.
The ad caps off a busy week for the singer, who recently performed Manchild at the Grammys and appeared on a revival of The Muppet Show, sharing the stage with Kermit, Miss Piggy and a chorus of chickens. Whether it’s music, muppets or men made of crisps, Sabrina Carpenter is clearly embracing the weird — and fans are loving it.
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