North West is stepping into the fashion world with a brand of her own.
The 12-year-old daughter of Kim Kardashian and Kanye West is preparing to launch a fashion and jewellery label called NOR11, with trademark applications already filed for the name. The filings reportedly cover a wide range of categories, including clothing, accessories, jewellery and handbags.
The brand name appears to combine the first three letters of North’s name with the age she was when she first envisioned the concept.
Among the trademark categories are apparel items such as dresses, footwear and headwear, as well as jewellery pieces including necklaces, bracelets and rings. Additional filings also reference accessories like handbags, wallets and cosmetic cases.
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Business documents show the applications were submitted under KimYe’s Kid Inc., a company incorporated in California in 2023. Despite the nod to both parents in the company name, records list Kim Kardashian as the sole officer.
With trademark filings in place and her mother’s backing, North appears ready to carve out her own lane in the fashion industry.
