Spain's Balaeric Islands are cracking down on pub crawls and happy hours in bars.
Local officials are bringing in restrictions on alcohol sales in package holiday hotspots like Palma and Magaluf for the next five years.
They say they want to improve the quality of tourism on the islands, which are a hugely popular destination for young people from Ireland and the UK.
Eoghan Corry, editor of TravelExtra.ie, says it's inevitable that locals would get fed up with binge-drinkers.
"It's the same problem that we face in Temple Bar in Dublin. At what stage do you start saying to people the booze culture is not something that we want -- we want something more high-end?" he said.