All standalone branches of Claire's in Ireland and the UK have closed.
There'll be hundreds of job losses as a result.
The company behind it says the move doesn't affect concession stores or the jewellery chain's head office.
In a statement, insolvency practitioners Kroll says 154 stores have shut and more than 1,300 staff have been "notified of redundancy".
Its reported its 350 concessions will remain open.
A French businessman's understood to be keen to take on a number of leases.
