Want more views on TikTok? Get your grandparents involved!
A new study has found that TikTok videos featuring grannys and grandads are great for views.
70 per cent of users aged between 16 and 24 who had a grandparent in their video witnessed higher levels of engagement.
Over half of young people say they like to watch content involving older people too.
The research was carried out by Talk Talk and also found it works the other way around.
You will find no purer content on the Internet than grandparent TikTok pic.twitter.com/5OfuLKD8Al
— Washington Post TikTok Guy 🥛 (@davejorgenson) March 12, 2020
A quarter of grandparents expressed their desire to learn how to use TikTok to bond with grandchildren.
Seven per cent of grannys and grandads actively use the platform to relate to their younger family members.
Nearly half of Gen Z social media users say TikTok is their favourite app to use.