The founder of Playboy, Hugh Hefner has died aged 91.
According to a statement on the official Playboy Twitter account, he died of natural causes in his home.
American Icon and Playboy Founder, Hugh M. Hefner passed away today. He was 91. #RIPHef pic.twitter.com/tCLa2iNXa4
— Playboy (@Playboy) September 28, 2017
He is survived by his wife Crystal and his four adult children.
Hef founded Playboy in 1953.
Tributes have been pouring in for the star.
Paris & I are reminiscing about the Playboy parties at the mansion & how much we love Hef. She’s texts me the perfect Hef emojis 👯👯👯👯👴ðŸ¼ðŸ‘¯ðŸ‘¯ðŸ‘¯ðŸ‘¯ðŸ‘¯
— Kim Kardashian West (@KimKardashian) September 28, 2017
So sad to hear the news about @HughHefner. 😢 #RIPHef pic.twitter.com/IQiEYhMfvf
— Paris Hilton (@ParisHilton) September 28, 2017
RIP Hugh Hefner ☹ï¸
— Spencer Matthews (@SpencerMatthews) September 28, 2017
RIP to the legendary Hugh Hefner! I’m so honored to have been a part of the Playboy team! You will be greatly missed! Love you Hef! Xoxo
— Kim Kardashian West (@KimKardashian) September 28, 2017
RIP #Hef Thank you for being a revolutionary and changing so many people's lives, especially mine. I hope I made you proud. 😓#PMOY 94 â¤ï¸ pic.twitter.com/sF9ARYgEpw
— Jenny McCarthy (@JennyMcCarthy) September 28, 2017
Hugh Hefner was a strong supporter of the civil rights movement. We shall never forget him. May he Rest In Peace. pic.twitter.com/oL3lKLZRQ5
— Rev Jesse Jackson Sr (@RevJJackson) September 28, 2017
One of the nicest men I've ever known. Godspeed, Hugh Hefner. pic.twitter.com/457cchqskO
— Nancy Sinatra (@NancySinatra) September 28, 2017
So sad but forever grateful for all the wonderful memories and amazing experiences #RIPHef #Playboy 💔 pic.twitter.com/RkHje7h0Un
— Bridget Marquardt (@Bridget) September 28, 2017
RIP @hughhefner 💛 thank you for making me part of the Playboy family. Sending lots of love and prayers to @crystalhefner
— Heidi Montag (@heidimontag) September 28, 2017
