New Campaign Launched To Encou...

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New Campaign Launched To Encourage Safe Behaviour During Pandemic


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Covid-19 campaign

A new campaign to encourage safe behaviour to avoid Covid-19 has been launched.

It features posters by illustrator Fatti Burke highlighting among other measures, hand washing, face coverings and physical distancing.

Minister for Health Stephen Donnelly says they want to reinforce basic public health messages following the recent rise in cases.

The new look poster campaign is primarily aimed towards people who are out commuting, socialising and shopping, and encourages people to:

  • Step up & step back – go one step further to keep each other safe
  • Wash and go – clean hands stop the spread of COVID-19
  • Masking for a friend – wearing a face covering helps us to protect each other
  • Cover coughs and sneezes with your elbow or a tissue
  • Use the COVID Tracker app to protect yourself and people around you

Speaking at the launch, Minister for Health, Stephen Donnelly TD, said:

“Thanks to the care taken by everyone over the last few difficult months, the number of people with COVID-19 had fallen significantly in Ireland."

"However, as we start to see a rising number of cases around the country, we need to reinforce basic but key public health messages."

"One of those key messages is to wear face coverings as advised."

"Other key messages include keeping our physical distance, washing our hands, covering our coughs and sneezes and using the COVID Tracker app.”

The campaign also includes radio adverts on all Irish commercial stations and on Spotify, and social media messages on all HSE accounts.

Later in August the campaign will be extended to include TV advertising, and spots on online players.


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