Coco Pops Have Changed Their Slogan After A Ten Year Old Told Them It Was Sexist

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Coco Pops Have Changed Their Slogan After A Ten Year Old Told Them It Was Sexist

SPIN South West
SPIN South West

04:00 14 Sep 2018


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Ten year-old Hannah-Marie Clayton decided to write to Kellogg's because she did not agree with the popular cereals slogan saying;

"Loved by kids, approved by mums"

Hannah- Marie didn't agree with the coco pops slogan because she said it was her dad who often made her breakfast.

She wrote Kellog's a letter explaining why she thought the slogan should be changed.

She wrote; 

"I feel that quote is sexist, men are also able to make breakfast. My dad does it a lot for me because my mum works away a lot and is not always there for breakfast.

"I would recommend instead of putting 'mums', put parents or carers. It would just mean a small change. In this world today we shouldn't just rely on women."

Fair play to Hannah- Marie, because of her letter Kellogg's have changed their slogan. 

In their reply to Hannah- Maire, Kellogs said; 

"You recently shared your thoughts around the statement of 'Approved by Mums' on our improved recipe Coco Pops.

"I wanted to let you know that we've recently renewed our research and our new pack design will refer to approval from both mums and dads."

Picture Credit: BournemouthEcho/BNPS

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