Oatly, the original oat drink company, has teamed up with the talented team at Grá Chocolates to create something truly unexpected: an edible plant-based chocolate version of its iconic matcha oat drink carton.
Looks like an April Fools’ prank, right? Well, this edible work of art is real, and it might just be your new favourite Easter treat.
Launching just ahead of April Fool's Day, a time when scepticism is naturally at its peak, this announcement is designed to spark that immediate 'this can't be real' reaction. But instead of a trick, Oatly and Grá are subverting expectations to deliver an outrageously glorious, mouth-wateringly real chocolate creation that tastes just like everyone’s beloved green tea.
‘At Oatly, we love to challenge conventions and bring unexpected joy to people's lives’ says Joanna Cruise, Oatly Brand Activation Manager. ‘We had a fantastic response to launching our Matcha Oat Drink in Ireland earlier this year and we wanted to celebrate in an unconventional way with something that initially feels like a wild April Fool's joke but is actually a delicious reality, and a celebration of plant-based innovation and exquisite craftsmanship'.
Timed perfectly for both April Fool’s and Easter, this limited-edition treat offers a playful twist on the traditional Easter egg, made especially for matcha and plant-based fans.
‘Working with Oatly has been an absolute dream,’ added Gráinne Mullins, Founder of Grá Chocolates. ‘We pride ourselves on creating beautiful, handcrafted chocolates, and transforming Oatly’s iconic Matcha carton into an edible work of art was a thrilling challenge. Chosen with care, our matcha chocolate brings a new dimension to plant-based creations and delivers a bold aroma and brilliant colour with no other notes or flavours. Made from top-quality leaves, it reveals intense flavours and, when blended with cocoa butter, achieves the unique texture of a couverture. There are no artificial colours or flavours in the chocolate, delivering an unparalleled experience.’
This edible Matcha Oat Drink carton is a limited-edition creation; it serves as a creative demonstration of plant-based artistry and playful collaboration. Want to get your hands on one? Head to the Gra Chocolates Instagram page, @gra_chocolates, for your chance to win one of three chocolate cartons! T&Cs apply, head to Gra Chocolates Instagram for the full T&Cs.
Sensory Profile
- Major Characteristic: Green Tea
- Minor Note: Matcha
- Experience: Calming and elegant with vegetal notes and a subtle bitterness that echoes a Japanese tea ritual.
Composition
- Cocoa Butter: 35%
- Green Tea: 8.1%
- Ingredients: Sugar, cocoa butter, green tea, emulsifier (sunflower lecithin).
