Brussels Sprouts Boom, Despite the Naysayers

New data from ALDI Ireland reveals that *Brussels sprouts are expected to be the undisputed star of Christmas in 2025, with estimates based on last year showing that a quarter of the month’s stock was snapped up on December 23rd. Fresh cream, champagne, and AA+ batteries weren’t far behind, showing that Irish shoppers will be racing for the festive essentials that make or break the big day.

*December 23rd, 2024, also went down as ALDI’s busiest shopping day of the year, as households across the country flocked to stores to secure everything needed to ensure Christmas dinner and seasonal hosting ran smoothly. After all, nothing ruins Christmas faster than forgetting the batteries for the kids’ toys, the cream for the Christmas pudding, or the champagne that makes the celebrations sparkle.

This year, ALDI expects a similar pattern, with last-minute shoppers once again ticking off their Christmas essentials ahead of December 25th. Fortunately, *ALDI reveals the items that topped the list on December 23rd, forming this year’s ultimate Christmas essentials checklist to help you shop efficiently and make sure you don’t forget a thing.

1. Brussel sprouts – and we said we didn’t like them
2. Fresh Cream – a little dollop makes everything merrier
3. Champagne – notions so we have
4. AA Batteries – no tears on Christmas morning
5. Cranberry Sauce – we didn’t forget you existed
6. Cling Film – wrapping up leftovers like a pro elf
7. Spuds – the versatile star that never disappoints
8. Gravy – no explanation needed here
9. Sliced Pan – duh!
10. Olive Oil – got to get those roasties crispy
11. Tin Foil – the shiny shield for your festive food!
12. Washing up liquid – those pans won’t wash themselves
13. Kitchen roll – helping you survive the great Christmas cooking mayhem
14. Black bin bags - Dad’s favourite tool for tidying up Christmas chaos

From fresh vegetables to cleaning essentials and batteries for toys and lights, ALDI has everything you need on December 23^rd and the run up to Christmas for a stress-free Christmas. By combining convenience, quality, and value, ALDI helps households embrace the rituals of the season while focusing on what truly matters: spending time with loved ones and enjoying a seamless festive day.

Head to your nearest ALDI this Christmas to get all your must-haves under one roof!