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The Soul of Madrid is coming to 101 on June 26th

Kolyn Ryan Byrne
Kolyn Ryan Byrne

03:04 25 Jun 2026


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Madrí Excepcional is bringing the Soul of Madrid to Irish streets with its new ‘Tagged by Madrid’ campaign, using bold street art, live events and immersive experiences to showcase the brand’s authentic Spanish roots. Through striking murals created by Spanish and Irish artists the campaign aims to connect consumers with the vibrant energy, creativity and culture that define Madrid.

Inspired by the bold energy and creativity of Madrid, new vibrant murals are popping up across Ireland, and Madrí’s interactive digital graffiti experience is coming to bars near you!

You can check out the new mural at Viko Viko on Ellen Street, Limerick. Madrí's popping up across town with a digital graffiti experience. Enjoy a night of great beer, Spanish-infused beats and bites at 101 on the 26th June. Further events are taking place in The Old Quarter, The Black Rabbit, Hunters, Flannerys, The Lone Wolf Bar, Charlie Chaplins and The Red Hen. More details at www.madrimoments.ie/streetart.


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