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Neutrogena Responds To Backlas...

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Neutrogena Responds To Backlash Following Hayden Panettiere’s Death!

Shannon Keenan
Shannon Keenan

12:05 21 Aug 2026


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They can't wash away the negative comments!

Skincare brand Neutrogena has broken their silence on the death of Hayden Panettiere.

If you don’t know, Hayden revealed what went down between her and the brand in her book, 'This Is Me: A Reckoning.'

In an interview in 2015 she revealed she went through postpartum depression: "When [you’re told] about postpartum depression you think it’s ‘I feel negative feelings towards my child, I want to injure or hurt my child.’ I’ve never, ever had those feelings. It’s something, I think, that needs to be talked about, and women need to know that they’re not alone."

2P5GMFP Hayden Panettiere

"There’s a lot of misunderstanding. There’s a lot of people out there that think that it’s not real, that it’s not true. That it’s something that’s made up in their minds, that, ‘Oh, it’s hormones.’ They brush it off. It’s something that’s completely uncontrollable. It’s really painful and it’s really scary and women need a lot of support."

However, after she spoke out about her postpartum depression, she says Neutrogena cut ties with her: "Neutrogena canceled my long-standing contract, and it was yet another blow in a year that had given almost nothing else."

"I had postpartum depression, and it sucked. I wanted more than anything to get back to that place of happiness, but I didn’t even know where that place was anymore," she writes.

 

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A post shared by Neutrogena (@neutrogena)

Taking to Instagram the brand shared in a statement: "We are deeply saddened by Hayden Panettiere’s passing. For more than a decade, Hayden was a valued member of our Neutrogena community.

"We are proud to have partnered with her and understand that we made her feel unsupported during a very difficult time. This is not what Neutrogena stands for or who we want to be."

"Hayden’s courage in sharing her challenges helped inspire important conversations and awareness. We are making a significant investment to a long-standing community health partner to help give more women access to the support they need, including care for postpartum depression. We will share more details with this community when plans are in place"

"Out of respect for Hayden’s family and loved ones, we did not want to speak out so soon following her passing. Everyone at Neutrogena extends their deepest condolences to Hayden’s family and all who loved her."

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