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Choc Horror As Kit Kat Loses Four-Finger Trademark Fight

SPIN 1038
SPIN 1038

12:17 25 Jul 2018


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It seems Nestle can't get a break when it comes to their nearly decade-long battle of trying to trademark its Kit Kat shape in the EU.

Judges in the European Court of Appeal dismissed its attempt to have the shape of the four-finger bar trademarked.

The court heard how the chocolate bar wasn't well-enough known in all member states to be granted a trademark.

They've been in a battle with the likes of Cadbury's for the design trademark, as Cadbury has a similar one for a chocolate bar in Norway.


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