We all use foundation, but few of us really know what we're doing, what we should be aiming for and how to correctly apply it to our skin. Over the years in the beauty industry, we've learned a thing or two. Behold our five rules for that perfect base layer.
#1 - Do not apply foundation under the eye or anywhere near the eye, for that matter. No matter what foundation you're using the product will be too heavy for that very delicate skin. And it will just wind up giving you wrinkles that weren't even there in the first place and aging your skin. Instead, apply a lightweight concealer under and around the eyes. Then blend your foundation in with that; you'll notice the difference when it comes to all of those selfies.
#2 - Don't ever test foundation on your hand; it's an entirely different colour to your face and probably a lot darker. The absolute best place to see if a foundation matches up is right on your jawline. Why? Well, have you ever had that problem of your foundation being far too dark for your neck? If your tester product blends in seamlessly here, you'll never look like a tango'd lollipop again.
#3 - The beauty blender really is one of the best ways to apply your foundation. No streaks, no brush marks, and it's all done in a matter of moments. What's more, the beauty blender allows you to get away with using far less product which saves you money in the long-run.
#4 - Your foundation is only as good as the preparation that goes before it. A primer is always a good investment but if you've just run out, the number one rule is to let your moisturiser absorb into your skin for a few moments before you lash on the foundation. Your skin should feel hydrated and almost slightly sticky before you apply, but never wet.
#5 - If you have blemishes to conceal, always do this after you've applied your foundation. 1) it's a potential waste of product (and money) and 2) you may not need as much concealing as you think you need once you've applied the foundation. Let the foundation do the hard work first and then see how you're set. (But never forget rule 2!)