Longitude returns to Marlay Park July 14-16th and one of its biggest attractions this year will be Heineken Live Your Music.
Live Your Music will have a fully responsive, custom-built space featuring DJs and collectives from the worlds of house, disco, hip-hop and R&B, including Lui Rwego, Bobofunk & District Magazine.
It's a new concept that is built on the collective passion fans have for music experiences. Heineke knows that when people come together through music, incredible moments can happen.
It hands over control to the crowd, empowering them to program the lighting, the visuals and the atmosphere… with a few surprises thrown in.
In a brand first, Heineken Live Your Music will use innovative technology to gauge the energy of the crowd by tracking noise levels, body movement and heat. The more energy unleashed by music fans, the more experiences will be unlocked.
Inside The Music Box, festival-goers can create music using hidden drum pads, synth triggers and samples, collaborating to produce the soundtrack to their festival experience.
Furthermore, In Scope uses innovative GIF-capturing technology to allow music fans become part of the show, selecting and broadcasting their images through giant LED screens on-stage.
Music fans can join the crowd and sign up for exclusive experiences at:
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