If you're like us and forever lusting after whatever Holly Willoughby is caught wearing, you're going to love this.
The TV presenter has confirmed that she has been working on her own lifestyle brand, Truly.
She announced the news on her Instagram account.
Holly wrote 'So…finally I get to tell you about something I’ve been working on passionately and secretly for a long time… This is TRULY, my new lifestyle brand that launches in the Autumn…Let the adventure begin! #TRULY.'
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The brand isn't launching until the autumn so for now, we'll just have to admire her Instagram posts on the daily.