- 75% of Irish people attended or watched a major male sports event in the past 12 months
- 36% of Irish people attended a female sports event in the past 12 months, compared to 17 percent in the UK
- New survey suggests Irish people are significantly more likely to attend or watch a female sports event than in the UK
- Liberty spokesperson: “Our research suggests more needs to be done to generate a broader awareness of women’s sport, its heroes, rivalries, and narratives”
Croke Park, 6 March 2018: Three quarters (75%) of Irish adults have attended or watched a major men’s sporting event in the past 12 months, but only one in three (36%) Irish adults have attended or watched a women’s sports event during this time, according to new research by Liberty Insurance.
The findings suggests Irish adults are more likely to attend a major sports event than their counterparts in the UK. Irish people are also more than twice as likely to attend or watch a women’s sports event as their peers in the UK. Only 49% of UK adults watched or attended a major men’s sports event and just 17% watched or attended an equivalent female event.
The survey was undertaken by Liberty Insurance ahead of the launch of ‘Women in Sport, The Next Chapter’ in Croke Park later today, featuring experts from the world of elite sport, media and business to debate and discuss some of the key challenges facing women’s sport and female athletes. The research was carried out by RED C Research among more than 1,000 adults in Ireland and 2,000 adults in the UK.
More Irish men than women engage with female sport
The survey revealed that Irish men are more likely to watch or attend female sports events than women in both Ireland and the UK. 43% of Irish men have attended or watched a major women’s sports event in the last 12 months, versus 30% of females. In the UK, 25% of males and 10% of females have attended or watched equivalent sports events.
Older men are the most likely to follow female sport. Over half (57%) of all men over 55 in Ireland have watched or attended a women’s sporting event versus just 30% of females in the same age bracket.
A ‘general lack of interest’ is the most frequently cited reason for the low engagement in women’s sport. 47% of Irish people and 55% of people in the UK cited this as their primary reason for not attending or watching women’s sport.
Other barriers to engagement in Ireland included a lack of knowledge (16%), lack of time (15%), insufficient buzz or excitement (12%), and not growing up with women’s sport (16%).