Heineken has removed a commercial for its light beer after it received some complaints that it was racist.
Hip-hop star Chance the Rapper said he thought the advert was intentionally provocative to stir conversation and get more views.
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But 😂 I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg— Chance The Rapper (@chancetherapper) March 26, 2018
I found that joint 😂😂https://t.co/r4cgSLE8Uz— Chance The Rapper (@chancetherapper) March 26, 2018
They said SOMETIMES lighter is better— Diana (@LogicfanAf) March 26, 2018
Im not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and shit. Like I didnt wanna tweet about it so bad 😂😂 but its like how can u not— Chance The Rapper (@chancetherapper) March 26, 2018
Pepsi: We made the worst ad of the decade.— A Mancino-Williams (@Manda_like_wine) March 26, 2018
Heineken: Hold my beer.
In light of the recent Heineken® Light Beer advert, please find our official statement. pic.twitter.com/9srsUFW086— Heineken SA (@Heineken_SA) March 27, 2018