Choc Horror As Kit Kat Loses Four-Finger Trademark Fight

Choc Horror As Kit Kat Loses Four-Finger Trademark Fight
Andrew Lowth
Andrew Lowth

25 Jul 2018

It seems Nestle can't get a break when it comes to their nearly decade-long battle of trying to trademark its Kit Kat shape in the EU.

Judges in the European Court of Appeal dismissed its attempt to have the shape of the four-finger bar trademarked.

The court heard how the chocolate bar wasn't well-enough known in all member states to be granted a trademark.

They've been in a battle with the likes of Cadbury's for the design trademark, as Cadbury has a similar one for a chocolate bar in Norway.