Bloggers are coming under fire from the advertising standards authority.
The ASAI is warning influencers to adhere to the rules and label paid promotions properly.
It follows complaints made against Cork blogger, Lisa Jordan from Just Jordan, for a series of Snapchat posts that had the 'potential to mislead consumers', as not all posts were clearly labeled as ads.
Similarly, a Faces By Graces blog promoted a product without using #ad on each post.
According to today's Sundays Times, the authority released a statement warning bloggers of their responsibility under advertising guidelines.