Online retailer ASOS is being criticised for glamorising suicide.
A belt like latex choker has been deemed 'offensive' and 'insensitive' by customers.
The accessory named the 'Hanger Latex Flame Choker', was modeled by a young girl with her eyes closed and her head tilted to the side.
In response to the complaints the product has been removed from the online retailer’s site.
It’s being sold for £45 (€51).
So disgusted with @ASOS - it seems that in at a time when death by suicide is becoming more common they attempt to make suicide fashionable. The pose, the belt, the branding on the tee - sickening #MentalHealthAwareness #mentalhealth #MentalHealthMatters pic.twitter.com/UDs4xpgv7X— Lexoctopus (@Lexoctopus) January 16, 2018