Conor McGregor took to yesterday to dedicate the latest ad from Beats By Dre to his hometown. "Dublin, Ireland STAND UP! This one is for you!"
The video shot mostly in St. Teresa’s Gardens, Dublin 8 tells the story of a young, aspiring boxer and his dreams for fame and fortune.
It features a rendition of B.I.G.'s Juicy performed by a children's choir and has already racked up over 4 million views.
Conor McGregor will climb into the boxing ring for the first time this Saturday to face Floyd Mayweather in a match that's set to break viewing records.