We all know James Bay.
Guitar, long hair and his trademark hat - it's what we're used to.
So fans were left very surprised when he turned up at last night's MTV EMAs with no hat and hair that had undergone a serious chop.
Check out the before and after:
The 27-year-old was pretty unrecognisable!
He told reporters that everyone has to evolve and this is just part of the process for him.
Check out all the highlights from last night , the full list of winners and all the red carpet style .