It's Kylie Jenner's birthday today.
She's 20, owns three homes and has a cosmetics company that has made $420 million in sales in only 18 months. Kylie recently featured on the digital cover of WWD and they estimate she's on track to be a billionaire by 2022...
Love her or hate her there is no doubt she's a boss lady when it comes to business.
"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change."
This quote springs to mind when considering the Kardahsian/Jenner clan's business plan. The masters of social media marketing and royal family of reality TV have responded to the ever changing landscape they exist in, making the most of every opportunity it presents.
She posted an understated birthday post today posing in front a muralled wall simply saying "20".
A post shared by Kylie (@kyliejenner) on
This post is in stark contrast with previous extravagant birthday posts. It seems like Kylie has sussed what's important in life telling E! that she "doesn't want anything" and will be doing "special charity things" for her birthday".
For her 19th birthday she recieved a car from ex boyfriend Tyga, he also got her one for her 18th birthday.
Photo: Instagram @kylizzlesnapchats
Jenner's 18th birthday celebrations consisted of three birthday parties and the small gift of a Ferrari from then boyfriend Tyga. Driving the same car for over a year obviously going to fly because he gave her a Maybach the year after.
Justin Bieber serenaded Kylie on her 17th birthday. No big deal.
Her 16th birthday included a private performance by Drake.
Photo: Teen Vogue
What do you get the girl who has it all? Probably more puppies.
Enjoy your day Kylie!