Joey Essex Attacked and Mugged!!

Joey Essex was reportedly mugged by two men posing as fans in London yesterday (June 26).

The Only Way Is Essex star was thrown to the ground by two men who he had agreed to take a photo with in Hammersmith.

The men proceeded to rip off and steal his £10,000 Rolex watch, reports The Sun.

“It wasn’t until I got up that I realised they had nicked my watch and when I hit one of them back, he got out a knife.”

But today Joey Essex put the drama behind him to launch his new limited edition Surf scent Summer D-Reem today, with the help of his stunning TOWIE pal Lucy Mecklenburgh, who gamely sported a tiny white bikini for the occasion.
Joey also marked the occasion by wearing an entirely new watch!